I’m a systems thinker and strategic empathizer that puts people at the core of everything I do. I focus on truly understanding individuals, what motivates them, their needs and grounding myself in their truth to help solve their problems.
I find it energizing to be able to zoom into the cognitive functions of people and their interaction with digital products and then zoom out to higher-level experiences.
Having adopted a humanistic approach to psychology - one that values creativity, free will, positive human potential and living authentically - I am always attuned to systems that have the capability to exploit or enhance the human experience.
My focus is to work in with a team in designing products to achieve business goals and customer satisfaction.